Toy Packaging system

OXYBUL

Packaging design | Graphic design

The Oxybul packaging was conceived as a flexible system designed to work across all product categories, from educational games and role-play toys to baby products.

Each range is clearly identified through a color-coding system: blue for educational games (Educabul), green for baby products (Sensibul), and yellow for imaginative play (Imagibul), ensuring clarity and consistency across the brand.

Key information on the packaging—such as age range, sound features, and battery requirements—was made easy to identify at a glance. Background illustrations help set the mood, while the white base creates a calm yet inspiring visual environment.

Toy Packaging system

OXYBUL

Packaging design|Graphic design

Since the beginning of its existence, the distillery in Rothes has stood beside the town’s cemetery. Day and night, as life begins and ends, The Glenrothes continues its daily routine of giving birth to a new spirit. The act of distillation on Halloween — a moment that celebrates the transient nature of life — inspired the creation of this limited edition. The label design draws on classic Halloween iconography—bats, spiders, and the number 13. Orange was used as the dominant color, referencing traditional pumpkin lanterns and giving the product a striking seasonal identity. For the first time at The Glenrothes, the glass was tinted black, concealing the precious liquid and enhancing the sense of mystery surrounding this rare limited edition.